#SOP004 - Group of 6 Pepsi New Generation Football Programs You get 6 for $2 (that's 33¢ each). Vintage 11 1/2" tall Pepsi The Choice of a New Generation football programs. These are quite large when opened up all the way. Just the inside is pictured. The outside pictures comic football, basketball, baseball and soccer players with the Pepsi logo. These were given to high schools so they could print the player rosters on them and sold them at games. These are from an old soda plant up north and were make around 1984. $2.00