#UPaper063 - Japp's True-to-Nature Toupees for Men Brochure with Prices

Vintage 7 1/2" tall Japp's 1920s Men's Wigs brochure with prices. These are incredible. Here's what they say "The directors in Hollywood Movie Studios brought it about. They insisted that the men who were partially bald must have a full head of hair so as to look youthful. So, these directors demanded a Toupee that could not be detected on screen." "Hence, the new Hollywood Toupee". "Baldness is a handicap to any man both from the standpoint of appearance and health. Toupees make one look 10 years younger and also prevent colds in the head." Japp's was a high end beauty care company that specialized in wigs and hair care products. They catered to wealthy clients. These were found in the building many years ago and were made during the roaring 20s right before the Great Depression. During that time period, people had lots of money to spend, and the prices for these wigs were really high for the time period. You sent them a sample of your hair and a paper drawing of your bald spot to get the color and size right. Hair-Lace Front Toupees were $40. That would be $513.07 in today's dollars!!!!!!!! The building is still here in downtown Cincinnati where these were found and has been converted to a bar that is all about the history of the building. They even have tours down there now. These are the only group of these brochures found.

$0.75 -+

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