Vintage 9 1/4" tall cardboard Coca Cola carton insert. These advertised a plastic recipe box you could get from Coke for $1.98 that had the Coke logo and said "Coke adds life to your cooking". The back side is and order form and say the offer expired May 1, 1978. We just bought part of a huge collection of Coke items. These were part of the lot. The fellow that had this stuff is a friend who searched old bottling plants and hauled most of this stuff out many years ago.